Jort van GestelYour social media partner
Spoiler: nobody is. I take your social media off your plate: strategy, content and weekly publishing. You get your time back.
Try posting consistently.
Click the day that lights up to post. Meanwhile, your business keeps calling. Then see what happens when I take over.
Off your plate. Completely.
No templates. A plan built around your brand, then content that looks like you, published every week.



A clear plan that fits your brand and your audience: platforms, content pillars, tone of voice and a monthly calendar. No more posting without direction.
Visuals, video and copy that actually fit your brand. Every post looks and sounds like you, every single time.
Consistent, on time, every time. Your content calendar is always full and on schedule, without you lifting a finger.
I monitor what works and optimise as we go, so your results keep improving. Reported in plain language.
Flip the switch.
From random posts to a feed people recognise at a glance. Flip it and see what changes.
- No time to stay consistentPosted every single week
- No clear strategyContent pillars and a monthly calendar
- Posting blindlyEvery post has a job and an audience
- Every post looks differentOne recognisable look and tone of voice
Four steps. Then it runs.
Free intro call
We talk about your goals and challenges and see if we're a fit. No strings attached.
Your partTell me about your business.
Deep-dive & strategy
I dive into your brand, audience and goals, and build your strategy: platforms, content pillars, tone of voice.
Your partShare what makes your brand yours.
Feedback & content library
I present the plan and we fine-tune it together. If needed, I build templates, visuals and copy to start fast.
Your partGive feedback until it feels right.
Create, publish, optimise
I create, plan and publish your content every week, track what works and keep improving.
Your partRun your business.
What do you get back?
Fill in your own numbers. The hours you now spend on social media go back to your business.

Example values; change them to yours. Your part with me: the intro call, sharing your goals and giving feedback on the plan and content.
Pick what fits you.
Two ways to work together. Not sure? Tell me what you want.
Social media strategy
For you if you want a clear plan and post yourself or with your team.
- Brand deep-dive
- Social media strategy: platforms, content pillars, tone of voice
- Monthly content calendar
- Presentation and feedback round
- Content library with templates, visuals and copy (if needed)
Content creation
For you if you want social media completely off your plate.
- Visuals, video and copy that fit your brand
- Planning and publishing, every week
- Monitoring what works and optimising
Already have a strategy? Start right away. No strategy yet? I recommend starting with the Social media strategy.
Book a free intro call →Both start with a free intro call. No strings attached.
Don't take my word for it.
Five clients, in their own words. Pick one.

Hi, I'm Jort. Nice to meet you.
I'm a creative, adventurous person who loves discovering new places, collecting stories and stepping out of my comfort zone. That energy is exactly what I bring to my work every day.
No agency with account managers and handovers. One partner who knows your brand inside out.
“You're never too important to be nice to people.”
— my grandfather

That quote shaped everything. It's why I started Never Too Important: to keep marketing human, honest and personal.
Two weeks in the Amazon. No outside connection, just me and my thoughts.

During a trip through the Amazon I was completely taken out of my comfort zone. No way to connect with the outside world, just raw nature. There I asked myself an honest question: am I happy with my life as it is? I had studied marketing for seven years, but I felt my creativity was being boxed in.
In the Amazon everything became simple. Do it with passion, courage and joy. That's where I decided: I choose creativity and freedom. That eventually turned into Never Too Important.
How I think. How I work.
Everything I build runs on the 4 D's. Hover or tap each one.
The 4 D's only work when applied with the 3 H's.
This isn't just a marketing method. This is how I go through every day life.
Say hi.
A question, a project, or just curious what I can do for your brand? Pick whatever feels easiest. I'll take it from there.
A free intro call. We look at where you are, where you want to go and which package fits. No strings attached.

You'll talk to me.Not an account manager. Just a conversation, coffee optional.
Prefer to write? Send a message, or reach me directly:
+31 6 25000300